The AI in Media Institute is the UK’s independent body supporting ethical, transparent and human-centred AI adoption across creative and media sectors.
Empowering media professionals to harness responsible AI. Explore our pillars: education, policy, jobs, and events—shaping the future of creativity together.
Workshops, resources, and expert-led courses to help you and your team understand and apply AI responsibly in creative workflows.
We champion ethical standards and advocate for fair, transparent AI practices across the creative sector, ensuring everyone’s voice is heard.
Connecting talent with new roles, upskilling pathways, and industry insights to help you thrive in the evolving world of AI-powered media.
Join our annual awards, networking events, and roundtables—celebrating innovation and building a supportive, forward-thinking community.
Stay ahead with research, case studies, and thought leadership on the latest trends and real-world impact of AI in media.
We foster a culture of ethical experimentation, supporting creative professionals to innovate with confidence and integrity.
Explore what we do, who we support, and how you can get involved. From membership and events to standards, research, and the Responsible AI Charter, here’s everything you need to know about the Institute.
We provide national leadership through shared standards, sector guidelines, research, and the Responsible AI Charter. Our events, reports, and community programmes help individuals and organisations adopt AI safely, ethically, and transparently.
Membership is open to anyone working in, studying, or supporting the creative, media, cultural, and communications sectors. From journalists and producers to designers, technologists, academics, publishers, agencies, and cultural institutions — this is a home for everyone shaping the future of UK media.
We run monthly briefings, panel discussions, workshops, micro-sprints, training sessions, and annual flagship events. Our programme focuses on practical AI adoption, ethical practice, creative workflows, policy updates, and sector-wide challenges.
You can join as a member, sign the Responsible AI Charter, attend events, take part in working groups, contribute to consultations, or collaborate on research. Whether you’re an individual practitioner or part of a large organisation, there are multiple ways to get involved.
The Charter is a commitment to ethical, transparent, and human-centred AI use across the creative and media industries. Signatories can earn the Responsible AI Practitioner or Responsible AI Organisation badge.
Members get access to events, workshops, resources, working groups, early policy insights, guidelines, and the Responsible AI badges. Organisational members also receive team seats and visibility opportunities.
Stay informed with updates, research, and commentary on responsible AI across the UK’s creative and media industries.
